When the Bvlgari Hotel opened in Knightsbridge, selecting a partner to open and stock a cigar lounge was not a difficult choice. Edward and Eddie (Father + Son), proprietors of Davidoff London at 35 St James's Street since 1980, curated a collection of rare and vintage cigars to offer at the Edward Sahakian Cigar Shop, many of which have been sourced exclusively from Edward Sahakian’s personal collection taken from the private humidified keeps at St. James’s.

The Lounge, designed by Antonio Citterio, Particia Viel and partners is situated on the mezzanine level just off the Sette Restaurant in the heart of the Bvlgari Hotel, and plays host to one of Londons best cigar sampling lounges.

Davidoff London appointed Adesso in 2021 to bring a renewed look and feel to the lounge’s overall social media outlet. The appointment began with providing an overall platform refresh and simplifying the information available to guests and clients of the lounge.

Once complete, Adesso set out to capture typical settings a the lounge for use on social media. Our core objective was to improve the aesthetic of the social media, but foremost to increase exposure and increase the following of the handle. This is a continued appointment where we continue to ensure the long term strategy for the identity of the Sahakian Lounge social media account.